The first step towards creating a more immersive customer experience is to break down internal barriers, integrate teams and responsibilities, and foster collaboration within your organization. Bringing teams together in this way increases revenue and creates a better experience for your customers. Customer experience is no longer confined to tight swim lanes and is no longer solely a matter of reactive support. Leaders want their teams to drive revenue and recognize that they are capable of doing so. They are looking for ways to combine teams and responsibilities to maximize efficiency and many are planning to do so.
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