Trend 3: Deeper Personalization

It can be deceptively easy to assume your business has done enough to deliver personalized experiences—you’ve set up mass emails so that individual customer names appear at the top, and you’ve done some segmentation exercises that have put customers in broad buckets (but little else). What else is there to do?

A lot, as it turns out. Many businesses are completely missing the mark on delivering deeper personalized experiences consumers expect.  The personalization that consumers expect is about leveraging the vast amounts of data consumers are providing and ensuring every interaction and recommendation demonstrates a deeper understanding of their relationship and not putting them in broad buckets.

Clue: 62%